If you think that Facebook and Twitter are the only social media sites you need for your reputation management campaign, think again. As social networking expands and evolves, new venues are constantly arriving—some of them inessential, but a few of them utterly imperative. More and more, the photo sharing site Instagram is proving itself a member of this latter category. For anyone who does reputation management, thinking seriously and critically about Instagram is of the essence.
But why is it that this social sharing site has reached such prominence? As ever, it behooves the reputation management professional to consider some of the statistics. Instagram has more than 80 million users, and it is growing all the time. There are more than 5 million photos shared every day; more than 575 likes, and 81 comments, each second!
If it is user engagement you are after, then, the image-centered, dynamic services offered by Instagram are key. That’s not the only thing we might say in recommendation of this social network, however. It is also important to consider the ways in which Instagram allows for effective and memorably branding methods—obviously crucial for those doing reputation management!
Using Instagram for Branding
How can a primarily photo-driven, low-text site like this one be used for branding purposes? No matter what kind of business you are doing reputation management for, the branding opportunities are numerous. Some ideas:
More Instagram Tips for Reputation Management Pros
In addition to the ideas listed above, also remember these important tips:
The bottom line is that Instagram is an essential tool for those doing reputation management—so make sure you use it wisely and strategically!
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