Thanks to the rise of social media, the increased prevalence of mobile technology, and the continuing reign of Google, information has never been easier to obtain than it is now, in the Digital Age. Consumers eager to make informed purchasing decisions can locate product reviews with the click of a button. Employers, meanwhile, can evaluate job applicants without even having to glance at a resume, simply by conducting a Google search. This abundance of information may seem like a boon, and in many ways it is—but of course, it comes with some significant downsides.
The biggest downside is simply that people can write or post whatever they like on the Internet. Having information about your company, easily accessible via online search, is helpful if that information is uniformly positive; when a brand becomes weighed down with negative reviews and consumer complaints, however, it can prove detrimental. Likewise, individuals whose names are attached to embarrassing photos or scandalous news listings face daily embarrassment, to say nothing of professional consequences.
More and more, consumers are turning to the Internet to help them make informed purchasing decisions. This means that the online profile of any business is essential, regardless of the industry or whether the business is selling its products and services online or off. When a consumer conducts an online search for your brand, it is imperative that he or she finds positive information and good review; anything else, whether a Yelp review or a consumer complaint, could ultimately lead to lost sales and lost clients.
It has never been easier to obtain quick and clear online reviews of different products and services. In fact, individuals are coming to trust these online reviews more than ever before—something that may seem like a boon to consumers but can often be a detriment to businesses. When a consumer searches for a brand on the Internet, he or she hopes to find proof that the company is legitimate, worthy of patronage. When the only search engine listings to emerge are negative reviews, from sites like Yelp.com, it can be lethal to the business in question, resulting in diminished sales, lost clients, and an increase in refund requests and chargebacks.
Complicating matters is the fact that negative online reviews can come from a wide range of sources. They may come from actual consumers, but they may also be planted by business competitors or disgruntled employees. The fact is that negative reviews do not have to have any basis in fact—and no company, no matter how good, is impervious to them.
More and more, Wikipedia is emerging as the go-to source for information on the Web—which means that, for well-known companies and prominent figures alike, a Wikipedia entry can be a dominant influencer of public opinion. What Wikipedia says about a person or a brand goes a long way toward determining how the person or brand is perceived, both online and off—and modifying a fallacious or negative Wikipedia listing is a complicated undertaking. As such, Reputation Changer proudly offers action plans tailored to help clients revise, refine, or fine-tune their Wikipedia presence.
For businesses, brands, and individuals currently lacking a Wikipedia entry, Reputation Changer can work to build a new listing, one that highlights positive information about the client and helps establish the client’s online reputation in a powerful and productive way.
Establishing a positive reputation is not always a matter of cleaning up Google search listings. In many cases—for public figures and public companies, in particular—it requires a full media overhaul. Reputation Changer is proud to deliver a full Media Blitz strategy, which effectively reshapes and revises the client’s image in the eyes of major media outlets, both online and off.
The Media Blitz strategy effectively entails the full inundation of major media outlets with press releases and stories designed to present the client in the best light possible. In service of this plan, Reputation Changer calls upon its national and international news syndicate resources, ensuring the influence of media outlets from around the world. In addition, Reputation Changer employs the services of PR professionals, adept at pitching stories to offline and online news sources, including major TV networks and newspaper syndicates—ultimately blanketing the media with positive and compelling stories about the client.
Consumers and information-seekers are increasingly turning to the Internet to shape their opinions about individuals, companies, brands, and products—which means that the Google and Bing search listings for your name, or the name of your brand, are ultimately make-or-break as far as your online reputation is concerned. A Google search page filled with positive information is a boon, but one flooded with unwanted, negative, or defamatory listings, or else bad reviews, can prove deeply damaging and embarrassing.
Reputation Changer offers a variety of Clearing Plans, all of them tailored to meet the specific needs of the client. Our team will work to identify the search engine listings that are damaging to your online reputation, as well as the search terms that generate these adverse listings. Then, Reputation Changer will endeavor to remove those unwanted listings from the first few pages of Google—pushing them somewhere outside the public eye, where they will be rendered virtual non-issues.
Nothing is more embarrassing than having an unflattering image linked to your name on Google. As such, Google Image Search can potentially be a source of humiliation, for individuals and companies alike—whether the photo in question is an old DUI photo, an unflattering snapshot of a key executive, or even a private image that you would simply rather keep confidential.
Reputation Changer offers Image Suppression plans to businesses and individuals, aimed at suppressing these unflattering Google Image Search results. While it is usually not possible to altogether remove unwanted images, Reputation Changer floods Google Image Search with positive images, ranking for the keywords in question—effectively pushing the offending image out of the way and out of public view. Our Image Suppression plan renders unwanted images non-issues, and helps clients regain their online dignity and full peace of mind.
When you exist in the public eye—whether as a prominent figure or as a major corporation—there is always a possibility that a public relations mishap could befall you, and potentially prove ruinous. A single unflattering headline or negative news story can catch hold and spread like wildfire, ultimately incinerating your carefully-constructed online reputation. It is vital to be prepared for this contingency, and to be able to address these PR snafus promptly and effectively—which is why Reputation Changer works with clients to devise full Crisis Management Plans.
A Crisis Management Plan entails the development of volumes upon volumes of positive, brand-enhancing information—including press releases, blog entries, social media posts, and more, all designed to present the client in the best light possible. Reputation Changer then readies itself to implement this barrage of positive content at the drop of a hat. With the single push of a button, Reputation Changer can flood the Web—and major media outlets—with positive, brand-enhancing content about the client, essentially diluting the impact of the negative story, shifting the spotlight to something more desirable, and giving the client total peace of mind.
For many individuals, privacy is a closely-guarded and highly-prized commodity—but in the Era of Google, maintaining one’s privacy can sometimes prove difficult. From time to time, personal information, including contact information, can make its way onto the search engines. For some public figures, such as judges, prosecutors, and police officers, this is not just a matter of violated privacy, but of diminished safety and security.
Fortunately, there are resources available to neutralize the threat of this private information falling into the wrong hands. Reputation Changer is proud to offer Identity Protection Plans, which help individuals reclaim their privacy and regain a sense of security. With Reputation Changer’s Identity Protection Plan, you can rest assured that your safety and your privacy—as well as the safety and privacy of your family—are protected against online assailants.
Reputation Changer understands that no two clients are the same—and that reputation management issues may vary wildly depending on the background of the individual or the nature of the business in question. As such, the company proudly implements all of its technology and services in favor of custom-designed, made-from-scratch action plans, tailored to meet the particular needs of each client.
Reputation Changer’s Custom High End services are for individuals or corporations that have highly public profiles, and require around-the-clock attention to their reputation management needs. These customizable plans are based on significant research and analysis into the client’s specific needs, and include not only an array of online reputation defense tools, but also full control of media narrative, through national news releases and 24/7 reputation monitoring.
Online reputation is not a matter of vanity. Whether you are an individual plagued with embarrassing search engine listings, or a company besieged with bad reviews, the effects can be dire. Thankfully, there is a way to regain control, and to once again be in charge of how your image is presented on the Internet. Reputation Changer delivers that control, and is zealous for defending its clients from online defamation, no matter the circumstance.